ActiveCampaign vs Pipedrive
Updated June 2026 · A structured head-to-head comparison.
Email marketing + automation + CRM.
The verdict
Both ActiveCampaign and Pipedrive are credible marketing automation tools, and the right pick comes down to your priorities.
Choose ActiveCampaign if you want a higher overall rating (4.5/5). Email marketing + automation + CRM.
Choose Pipedrive if you'd rather have a lower starting price (from $14/user/mo) and more native integrations. Sales-focused CRM built around the pipeline.
ActiveCampaign vs Pipedrive: side by side
| Dimension | ActiveCampaign | Pipedrive |
|---|---|---|
| Starting price | From $15/mo | From $14/user/moWinner |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Pricing model | Subscription | Subscription |
| Best for | Smb, Marketers | Smb, Sales Teams, Startups |
| Platforms | Web, Ios, Android, Api | Web, Ios, Android, Api |
| Integrations | — | 4+ integrationsWinner |
| Rating | 4.5/5Winner | 4.3/5 |
ActiveCampaign key facts
- Vendor
- ActiveCampaign
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- Chicago, IL, USA
Pipedrive key facts
- Vendor
- Pipedrive OÜ
- Pricing
- Subscription — From $14/user/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Sales Teams, Startups
- Editor rating
- 4.3 / 5
- Founded
- 2010
- Headquarters
- Tallinn, Estonia
Frequently asked questions
Is ActiveCampaign better than Pipedrive?
Neither is universally better — ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is ActiveCampaign or Pipedrive cheaper?
Pipedrive is the more affordable of the two to get started, at from $14/user/mo. ActiveCampaign starts at from $15/mo; Pipedrive starts at from $14/user/mo.
Can ActiveCampaign replace Pipedrive?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.