Adapt vs Apollo.io
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Adapt and Apollo.io are credible sales intelligence tools, and the right pick comes down to your priorities.
Adapt — B2B contact and company database for lead building.
Choose Apollo.io if you'd rather have a lower starting price (free – $49/user/mo), a free plan to start on and a higher overall rating (4.6/5). B2B database plus sales engagement in one.
Adapt vs Apollo.io: side by side
| Dimension | Adapt | Apollo.io |
|---|---|---|
| Starting price | Custom | Free – $49/user/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Sales Teams | Smb, Sales Teams, Startups |
| Platforms | Web, Api | Web, Api |
| Rating | 4.3/5 | 4.6/5Winner |
Adapt key facts
- Vendor
- Adapt.io
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Smb, Sales Teams
- Editor rating
- 4.3 / 5
- Founded
- 2013
- Headquarters
- Tustin, USA
Apollo.io key facts
- Vendor
- Apollo.io
- Pricing
- Freemium — Free – $49/user/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Sales Teams, Startups
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- San Francisco, USA
Frequently asked questions
Is Adapt better than Apollo.io?
Neither is universally better — Apollo.io edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Adapt or Apollo.io cheaper?
Apollo.io is the more affordable of the two to get started, at free – $49/user/mo. Adapt starts at custom; Apollo.io starts at free – $49/user/mo.
Can Adapt replace Apollo.io?
Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.