Adobe Commerce (Magento) vs Klaviyo
Updated June 2026 · A structured head-to-head comparison.
Enterprise ecommerce platform.
The verdict
Both Adobe Commerce (Magento) and Klaviyo are credible ecommerce platforms tools, and the right pick comes down to your priorities.
Adobe Commerce (Magento) — Enterprise ecommerce platform.
Choose Klaviyo if you'd rather have a higher overall rating (4.6/5). The data-driven marketing platform for ecommerce.
Adobe Commerce (Magento) vs Klaviyo: side by side
| Dimension | Adobe Commerce (Magento) | Klaviyo |
|---|---|---|
| Starting price | Free | Free – $45/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Enterprise, Mid Market | Ecommerce, Dtc Brands |
| Platforms | Web, Self Hosted | Web, Api |
| Rating | 4.0/5 | 4.6/5Winner |
Adobe Commerce (Magento) key facts
- Vendor
- Adobe
- Pricing
- Freemium — Free
- Free tier
- Yes
- Platforms
- Web, Self Hosted
- Best for
- Enterprise, Mid Market
- Editor rating
- 4.0 / 5
- Founded
- 2008
- Headquarters
- San Jose, CA, USA
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is Adobe Commerce (Magento) better than Klaviyo?
Neither is universally better — Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Adobe Commerce (Magento) or Klaviyo cheaper?
Adobe Commerce (Magento) is the more affordable of the two to get started, at free. Adobe Commerce (Magento) starts at free; Klaviyo starts at free – $45/mo.
Can Adobe Commerce (Magento) replace Klaviyo?
Yes for most teams — both are ecommerce platforms tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.