AdRoll vs Klaviyo
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both AdRoll and Klaviyo are credible marketing automation tools, and the right pick comes down to your priorities.
AdRoll — Retargeting & display ads for ecommerce.
Choose Klaviyo if you'd rather have a higher overall rating (4.6/5). The data-driven marketing platform for ecommerce.
AdRoll vs Klaviyo: side by side
| Dimension | AdRoll | Klaviyo |
|---|---|---|
| Starting price | Free – $36/mo | Free – $45/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Ecommerce, Smb | Ecommerce, Dtc Brands |
| Platforms | Web, Api | Web, Api |
| Rating | 4.0/5 | 4.6/5Winner |
AdRoll key facts
- Vendor
- NextRoll
- Pricing
- Freemium — Free – $36/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Smb
- Editor rating
- 4.0 / 5
- Founded
- 2007
- Headquarters
- San Francisco, USA
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is AdRoll better than Klaviyo?
Neither is universally better — Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is AdRoll or Klaviyo cheaper?
AdRoll is the more affordable of the two to get started, at free – $36/mo. AdRoll starts at free – $36/mo; Klaviyo starts at free – $45/mo.
Can AdRoll replace Klaviyo?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.