Apollo.io vs FullEnrich
Updated June 2026 · A structured head-to-head comparison.
Waterfall enrichment for emails and mobiles.
The verdict
Both Apollo.io and FullEnrich are credible sales intelligence tools, and the right pick comes down to your priorities.
Choose Apollo.io if you want a lower starting price (free – $49/user/mo) and a free plan to start on. B2B database plus sales engagement in one.
FullEnrich — Waterfall enrichment for emails and mobiles.
Apollo.io vs FullEnrich: side by side
| Dimension | Apollo.io | FullEnrich |
|---|---|---|
| Starting price | Free – $49/user/moWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Usage-based |
| Best for | Smb, Sales Teams, Startups | Revops, Growth Teams, Agencies |
| Platforms | Web, Api | Web, Api |
| Rating | 4.6/5 | 4.6/5 |
Apollo.io key facts
- Vendor
- Apollo.io
- Pricing
- Freemium — Free – $49/user/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Sales Teams, Startups
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- San Francisco, USA
FullEnrich key facts
- Vendor
- FullEnrich
- Pricing
- Usage-based — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Revops, Growth Teams, Agencies
- Editor rating
- 4.6 / 5
- Founded
- 2023
- Headquarters
- Paris, France
Frequently asked questions
Is Apollo.io better than FullEnrich?
Neither is universally better — Apollo.io edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Apollo.io or FullEnrich cheaper?
Apollo.io is the more affordable of the two to get started, at free – $49/user/mo. Apollo.io starts at free – $49/user/mo; FullEnrich starts at custom.
Can Apollo.io replace FullEnrich?
Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.