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Apollo.io vs Vainu

Updated June 2026 · A structured head-to-head comparison.

B2B database plus sales engagement in one.

Company data and trigger events for the Nordics.

The verdict

Both Apollo.io and Vainu are credible sales intelligence tools, and the right pick comes down to your priorities.

Choose Apollo.io if you want a lower starting price (free – $49/user/mo), a free plan to start on and a higher overall rating (4.6/5). B2B database plus sales engagement in one.

Vainu — Company data and trigger events for the Nordics.

Apollo.io vs Vainu: side by side

DimensionApollo.ioVainu
Starting priceFree – $49/user/moWinnerCustom
Free planYesWinnerNo
Pricing modelFreemiumSubscription
Best forSmb, Sales Teams, StartupsEu Smb, Mid Market, Sales Teams
PlatformsWeb, ApiWeb, Api
Rating4.6/5Winner4.2/5

Apollo.io key facts

Vendor
Apollo.io
Pricing
Freemium — Free – $49/user/mo
Free tier
Yes
Platforms
Web, Api
Best for
Smb, Sales Teams, Startups
Editor rating
4.6 / 5
Founded
2015
Headquarters
San Francisco, USA

Vainu key facts

Vendor
Vainu
Pricing
Subscription — Custom
Free tier
No
Platforms
Web, Api
Best for
Eu Smb, Mid Market, Sales Teams
Editor rating
4.2 / 5
Founded
2013
Headquarters
Helsinki, Finland

Frequently asked questions

Is Apollo.io better than Vainu?

Neither is universally better — Apollo.io edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Apollo.io or Vainu cheaper?

Apollo.io is the more affordable of the two to get started, at free – $49/user/mo. Apollo.io starts at free – $49/user/mo; Vainu starts at custom.

Can Apollo.io replace Vainu?

Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.