Brevo vs Klaviyo
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Brevo and Klaviyo are credible email marketing tools, and the right pick comes down to your priorities.
Brevo — Email, SMS, and marketing automation (formerly Sendinblue).
Klaviyo — The data-driven marketing platform for ecommerce.
Brevo vs Klaviyo: side by side
| Dimension | Brevo | Klaviyo |
|---|---|---|
| Starting price | Free – $9/mo | Free – $45/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Ecommerce | Ecommerce, Dtc Brands |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.6/5 |
Brevo key facts
- Vendor
- Brevo
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Ecommerce
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- Paris, France
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is Brevo better than Klaviyo?
Neither is universally better — Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Brevo or Klaviyo cheaper?
Brevo is the more affordable of the two to get started, at free – $9/mo. Brevo starts at free – $9/mo; Klaviyo starts at free – $45/mo.
Can Brevo replace Klaviyo?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.