Clari vs Clay
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Clari and Clay are credible sales engagement tools, and the right pick comes down to your priorities.
Choose Clari if you want broader platform coverage. Revenue platform for forecasting and pipeline.
Choose Clay if you'd rather have a lower starting price (free – $149/mo), a free plan to start on and a higher overall rating (4.8/5). Data enrichment and AI outreach automation.
Clari vs Clay: side by side
| Dimension | Clari | Clay |
|---|---|---|
| Starting price | Custom | Free – $149/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Mid Market, Enterprise, Revops | Revops, Growth Teams, Agencies |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.6/5 | 4.8/5Winner |
Clari key facts
- Vendor
- Clari
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Ios, Android, Api
- Best for
- Mid Market, Enterprise, Revops
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Sunnyvale, USA
Clay key facts
- Vendor
- Clay
- Pricing
- Freemium — Free – $149/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Revops, Growth Teams, Agencies
- Editor rating
- 4.8 / 5
- Founded
- 2017
- Headquarters
- New York, USA
Frequently asked questions
Is Clari better than Clay?
Neither is universally better — Clay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Clari or Clay cheaper?
Clay is the more affordable of the two to get started, at free – $149/mo. Clari starts at custom; Clay starts at free – $149/mo.
Can Clari replace Clay?
Yes for most teams — both are sales engagement tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.