Clay vs Lusha
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Clay and Lusha are credible sales intelligence tools, and the right pick comes down to your priorities.
Choose Clay if you want a higher overall rating (4.8/5). Data enrichment and AI outreach automation.
Lusha — Contact and company data for prospecting.
Clay vs Lusha: side by side
| Dimension | Clay | Lusha |
|---|---|---|
| Starting price | Free – $149/mo | Free – $49/user/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Revops, Growth Teams, Agencies | Smb, Sales Teams, Recruiters |
| Platforms | Web, Api | Web, Api |
| Rating | 4.8/5Winner | 4.3/5 |
Clay key facts
- Vendor
- Clay
- Pricing
- Freemium — Free – $149/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Revops, Growth Teams, Agencies
- Editor rating
- 4.8 / 5
- Founded
- 2017
- Headquarters
- New York, USA
Lusha key facts
- Vendor
- Lusha
- Pricing
- Freemium — Free – $49/user/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Sales Teams, Recruiters
- Editor rating
- 4.3 / 5
- Founded
- 2016
- Headquarters
- Tel Aviv, Israel
Frequently asked questions
Is Clay better than Lusha?
Neither is universally better — Clay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Clay or Lusha cheaper?
Clay is the more affordable of the two to get started, at free – $149/mo. Clay starts at free – $149/mo; Lusha starts at free – $49/user/mo.
Can Clay replace Lusha?
Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.