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Clay vs Vainu

Updated June 2026 · A structured head-to-head comparison.

Data enrichment and AI outreach automation.

Company data and trigger events for the Nordics.

The verdict

Both Clay and Vainu are credible sales intelligence tools, and the right pick comes down to your priorities.

Choose Clay if you want a lower starting price (free – $149/mo), a free plan to start on and a higher overall rating (4.8/5). Data enrichment and AI outreach automation.

Vainu — Company data and trigger events for the Nordics.

Clay vs Vainu: side by side

DimensionClayVainu
Starting priceFree – $149/moWinnerCustom
Free planYesWinnerNo
Pricing modelFreemiumSubscription
Best forRevops, Growth Teams, AgenciesEu Smb, Mid Market, Sales Teams
PlatformsWeb, ApiWeb, Api
Rating4.8/5Winner4.2/5

Clay key facts

Vendor
Clay
Pricing
Freemium — Free – $149/mo
Free tier
Yes
Platforms
Web, Api
Best for
Revops, Growth Teams, Agencies
Editor rating
4.8 / 5
Founded
2017
Headquarters
New York, USA

Vainu key facts

Vendor
Vainu
Pricing
Subscription — Custom
Free tier
No
Platforms
Web, Api
Best for
Eu Smb, Mid Market, Sales Teams
Editor rating
4.2 / 5
Founded
2013
Headquarters
Helsinki, Finland

Frequently asked questions

Is Clay better than Vainu?

Neither is universally better — Clay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Clay or Vainu cheaper?

Clay is the more affordable of the two to get started, at free – $149/mo. Clay starts at free – $149/mo; Vainu starts at custom.

Can Clay replace Vainu?

Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.