Constant Contact vs Klaviyo
Updated June 2026 · A structured head-to-head comparison.
Email marketing for small businesses.
The verdict
Both Constant Contact and Klaviyo are credible email marketing tools, and the right pick comes down to your priorities.
Choose Constant Contact if you want a longer free trial (14 days). Email marketing for small businesses.
Choose Klaviyo if you'd rather have a lower starting price (free – $45/mo), a free plan to start on and a higher overall rating (4.6/5). The data-driven marketing platform for ecommerce.
Constant Contact vs Klaviyo: side by side
| Dimension | Constant Contact | Klaviyo |
|---|---|---|
| Starting price | From $12/mo | Free – $45/moWinner |
| Free plan | No | YesWinner |
| Free trial | 14 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Nonprofits | Ecommerce, Dtc Brands |
| Platforms | Web, Api | Web, Api |
| Rating | 4.0/5 | 4.6/5Winner |
Constant Contact key facts
- Vendor
- Constant Contact
- Pricing
- Subscription — From $12/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Api
- Best for
- Smb, Nonprofits
- Editor rating
- 4.0 / 5
- Founded
- 1995
- Headquarters
- Waltham, MA, USA
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is Constant Contact better than Klaviyo?
Neither is universally better — Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Constant Contact or Klaviyo cheaper?
Klaviyo is the more affordable of the two to get started, at free – $45/mo. Constant Contact starts at from $12/mo; Klaviyo starts at free – $45/mo.
Can Constant Contact replace Klaviyo?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.