EZ Texting vs Klaviyo
Updated June 2026 · A structured head-to-head comparison.
SMS marketing for small businesses.
The verdict
Both EZ Texting and Klaviyo are credible sms marketing tools, and the right pick comes down to your priorities.
EZ Texting - SMS marketing for small businesses.
Choose Klaviyo if you'd rather have a lower starting price (free - $45/mo) and a free plan to start on. The data-driven marketing platform for ecommerce.
EZ Texting vs Klaviyo: side by side
| Dimension | EZ Texting | Klaviyo |
|---|---|---|
| Starting price | From $20/mo | Free - $45/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Agencies | Ecommerce, Dtc Brands |
| Platforms | Web, API | Web, API |
| Rating | 4.5/5 | 4.6/5 |
EZ Texting key facts
- Vendor
- EZ Texting
- Pricing
- Subscription - From $20/mo
- Free tier
- No
- Platforms
- Web, API
- Best for
- Smb, Agencies
- Editor rating
- 4.5 / 5
- Founded
- 2004
- Headquarters
- Santa Monica, California
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium - Free - $45/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is EZ Texting better than Klaviyo?
Neither is universally better - Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is EZ Texting or Klaviyo cheaper?
Klaviyo is the more affordable of the two to get started, at free - $45/mo. EZ Texting starts at from $20/mo; Klaviyo starts at free - $45/mo.
Can EZ Texting replace Klaviyo?
Yes for most teams - both are sms marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.