Gupshup vs Klaviyo
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Gupshup and Klaviyo are credible sms marketing tools, and the right pick comes down to your priorities.
Gupshup — Conversational messaging platform.
Choose Klaviyo if you'd rather have a higher overall rating (4.6/5). The data-driven marketing platform for ecommerce.
Gupshup vs Klaviyo: side by side
| Dimension | Gupshup | Klaviyo |
|---|---|---|
| Starting price | Free | Free – $45/mo |
| Free plan | Yes | Yes |
| Pricing model | Usage-based | Freemium |
| Best for | Enterprise, Marketers | Ecommerce, Dtc Brands |
| Platforms | Web, Api | Web, Api |
| Rating | 4.2/5 | 4.6/5Winner |
Gupshup key facts
- Vendor
- Gupshup
- Pricing
- Usage-based — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Enterprise, Marketers
- Editor rating
- 4.2 / 5
- Founded
- 2004
- Headquarters
- San Francisco, CA, USA
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is Gupshup better than Klaviyo?
Neither is universally better — Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Gupshup or Klaviyo cheaper?
Gupshup is the more affordable of the two to get started, at free. Gupshup starts at free; Klaviyo starts at free – $45/mo.
Can Gupshup replace Klaviyo?
Yes for most teams — both are sms marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.