Klaviyo vs Marketo Engage
Updated June 2026 · A structured head-to-head comparison.
Enterprise marketing automation by Adobe.
The verdict
Both Klaviyo and Marketo Engage are credible marketing automation tools, and the right pick comes down to your priorities.
Choose Klaviyo if you want a lower starting price (free – $45/mo), a free plan to start on and a higher overall rating (4.6/5). The data-driven marketing platform for ecommerce.
Marketo Engage — Enterprise marketing automation by Adobe.
Klaviyo vs Marketo Engage: side by side
| Dimension | Klaviyo | Marketo Engage |
|---|---|---|
| Starting price | Free – $45/moWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Ecommerce, Dtc Brands | Enterprise, B2b |
| Platforms | Web, Api | Web, Api |
| Rating | 4.6/5Winner | 4.0/5 |
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Marketo Engage key facts
- Vendor
- Adobe
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise, B2b
- Editor rating
- 4.0 / 5
- Founded
- 2006
- Headquarters
- San Jose, CA, USA
Frequently asked questions
Is Klaviyo better than Marketo Engage?
Neither is universally better — Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Klaviyo or Marketo Engage cheaper?
Klaviyo is the more affordable of the two to get started, at free – $45/mo. Klaviyo starts at free – $45/mo; Marketo Engage starts at custom.
Can Klaviyo replace Marketo Engage?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.