Klaviyo vs RD Station
Updated June 2026 · A structured head-to-head comparison.
Marketing automation for LatAm.
The verdict
Both Klaviyo and RD Station are credible marketing automation tools, and the right pick comes down to your priorities.
Klaviyo — The data-driven marketing platform for ecommerce.
RD Station — Marketing automation for LatAm.
Klaviyo vs RD Station: side by side
| Dimension | Klaviyo | RD Station |
|---|---|---|
| Starting price | Free – $45/mo | Free – $50/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Subscription |
| Best for | Ecommerce, Dtc Brands | Latam Smb |
| Platforms | Web, Api | Web |
| Rating | 4.6/5 | 4.5/5 |
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
RD Station key facts
- Vendor
- RD Station
- Pricing
- Subscription — Free – $50/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Latam Smb
- Editor rating
- 4.5 / 5
- Founded
- 2011
- Headquarters
- Florianópolis, Brazil
Frequently asked questions
Is Klaviyo better than RD Station?
Neither is universally better — Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Klaviyo or RD Station cheaper?
Klaviyo is the more affordable of the two to get started, at free – $45/mo. Klaviyo starts at free – $45/mo; RD Station starts at free – $50/mo.
Can Klaviyo replace RD Station?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.