Klaviyo vs SamCart
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Klaviyo and SamCart are credible marketing automation tools, and the right pick comes down to your priorities.
Choose Klaviyo if you want a lower starting price (free - $45/mo) and a free plan to start on. The data-driven marketing platform for ecommerce.
SamCart - Checkout and cart builder for digital sellers.
Klaviyo vs SamCart: side by side
| Dimension | Klaviyo | SamCart |
|---|---|---|
| Starting price | Free - $45/moWinner | From $79/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Ecommerce, Dtc Brands | Solopreneurs, Smb |
| Platforms | Web, API | Web |
| Rating | 4.6/5 | 4.5/5 |
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium - Free - $45/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
SamCart key facts
- Vendor
- SamCart
- Pricing
- Subscription - From $79/mo
- Free tier
- No
- Platforms
- Web
- Best for
- Solopreneurs, Smb
- Editor rating
- 4.5 / 5
- Founded
- 2014
- Headquarters
- Baltimore, Maryland, USA
Frequently asked questions
Is Klaviyo better than SamCart?
Neither is universally better - Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Klaviyo or SamCart cheaper?
Klaviyo is the more affordable of the two to get started, at free - $45/mo. Klaviyo starts at free - $45/mo; SamCart starts at from $79/mo.
Can Klaviyo replace SamCart?
Yes for most teams - both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.