Klaviyo vs Sana Commerce
Updated June 2026 · A structured head-to-head comparison.
B2B ecommerce integrated with ERP.
The verdict
Both Klaviyo and Sana Commerce are credible marketing automation tools, and the right pick comes down to your priorities.
Choose Klaviyo if you want a lower starting price (free - $45/mo), a free plan to start on and a higher overall rating (4.6/5). The data-driven marketing platform for ecommerce.
Sana Commerce - B2B ecommerce integrated with ERP.
Klaviyo vs Sana Commerce: side by side
| Dimension | Klaviyo | Sana Commerce |
|---|---|---|
| Starting price | Free - $45/moWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Ecommerce, Dtc Brands | B2B, Enterprise |
| Platforms | Web, API | Web, API |
| Rating | 4.6/5Winner | 4.2/5 |
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium - Free - $45/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Sana Commerce key facts
- Vendor
- Sana Commerce
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, API
- Best for
- B2B, Enterprise
- Editor rating
- 4.2 / 5
- Founded
- 2007
- Headquarters
- Rotterdam, Netherlands
Frequently asked questions
Is Klaviyo better than Sana Commerce?
Neither is universally better - Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Klaviyo or Sana Commerce cheaper?
Klaviyo is the more affordable of the two to get started, at free - $45/mo. Klaviyo starts at free - $45/mo; Sana Commerce starts at custom.
Can Klaviyo replace Sana Commerce?
Yes for most teams - both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.