Klaviyo vs SharpSpring
Updated June 2026 · A structured head-to-head comparison.
Marketing automation built for agencies.
The verdict
Both Klaviyo and SharpSpring are credible marketing automation tools, and the right pick comes down to your priorities.
Choose Klaviyo if you want a lower starting price (free - $45/mo), a free plan to start on and a higher overall rating (4.6/5). The data-driven marketing platform for ecommerce.
SharpSpring - Marketing automation built for agencies.
Klaviyo vs SharpSpring: side by side
| Dimension | Klaviyo | SharpSpring |
|---|---|---|
| Starting price | Free - $45/moWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Ecommerce, Dtc Brands | Agencies, Smb |
| Platforms | Web, Api | Web, Api |
| Rating | 4.6/5Winner | 4.2/5 |
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium - Free - $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
SharpSpring key facts
- Vendor
- Constant Contact
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Agencies, Smb
- Editor rating
- 4.2 / 5
- Founded
- 2014
- Headquarters
- Gainesville, Florida
Frequently asked questions
Is Klaviyo better than SharpSpring?
Neither is universally better - Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Klaviyo or SharpSpring cheaper?
Klaviyo is the more affordable of the two to get started, at free - $45/mo. Klaviyo starts at free - $45/mo; SharpSpring starts at custom.
Can Klaviyo replace SharpSpring?
Yes for most teams - both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.