Klaviyo vs UpsellPlus
Updated June 2026 · A structured head-to-head comparison.
Checkout upsells for Shopify.
The verdict
Both Klaviyo and UpsellPlus are credible marketing automation tools, and the right pick comes down to your priorities.
Klaviyo - The data-driven marketing platform for ecommerce.
UpsellPlus - Checkout upsells for Shopify.
Klaviyo vs UpsellPlus: side by side
| Dimension | Klaviyo | UpsellPlus |
|---|---|---|
| Starting price | Free - $45/mo | Free - $49/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Ecommerce, Dtc Brands | Smb, Ecommerce Brands |
| Platforms | Web, API | Web |
| Rating | 4.6/5 | 4.6/5 |
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium - Free - $45/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
UpsellPlus key facts
- Vendor
- UpsellPlus
- Pricing
- Freemium - Free - $49/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Ecommerce Brands
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- Berlin, Germany
Frequently asked questions
Is Klaviyo better than UpsellPlus?
Neither is universally better - Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Klaviyo or UpsellPlus cheaper?
Klaviyo is the more affordable of the two to get started, at free - $45/mo. Klaviyo starts at free - $45/mo; UpsellPlus starts at free - $49/mo.
Can Klaviyo replace UpsellPlus?
Yes for most teams - both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.