Mailchimp vs Moosend
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Mailchimp and Moosend are credible email marketing tools, and the right pick comes down to your priorities.
Choose Mailchimp if you want broader platform coverage. Email marketing for small businesses.
Choose Moosend if you'd rather have a higher overall rating (4.6/5). Affordable email marketing.
Mailchimp vs Moosend: side by side
| Dimension | Mailchimp | Moosend |
|---|---|---|
| Starting price | Free – $13/mo | Free – $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Ecommerce, Beginners | Smb |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.3/5 | 4.6/5Winner |
Mailchimp key facts
- Vendor
- Intuit
- Pricing
- Freemium — Free – $13/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Ecommerce, Beginners
- Editor rating
- 4.3 / 5
- Founded
- 2001
- Headquarters
- Atlanta, GA, USA
Moosend key facts
- Vendor
- Sitecore
- Pricing
- Subscription — Free – $9/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb
- Editor rating
- 4.6 / 5
- Founded
- 2011
- Headquarters
- London, UK
Frequently asked questions
Is Mailchimp better than Moosend?
Neither is universally better — Moosend edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Mailchimp or Moosend cheaper?
Mailchimp is the more affordable of the two to get started, at free – $13/mo. Mailchimp starts at free – $13/mo; Moosend starts at free – $9/mo.
Can Mailchimp replace Moosend?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.