Mailchimp vs Sendlane
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Mailchimp and Sendlane are credible email marketing tools, and the right pick comes down to your priorities.
Choose Mailchimp if you want a lower starting price (free – $13/mo), a free plan to start on and broader platform coverage. Email marketing for small businesses.
Choose Sendlane if you'd rather have a higher overall rating (4.6/5). Unified email and SMS for ecommerce.
Mailchimp vs Sendlane: side by side
| Dimension | Mailchimp | Sendlane |
|---|---|---|
| Starting price | Free – $13/moWinner | From $100/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Ecommerce, Beginners | Smb, Ecommerce Brands |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.3/5 | 4.6/5Winner |
Mailchimp key facts
- Vendor
- Intuit
- Pricing
- Freemium — Free – $13/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Ecommerce, Beginners
- Editor rating
- 4.3 / 5
- Founded
- 2001
- Headquarters
- Atlanta, GA, USA
Sendlane key facts
- Vendor
- Sendlane
- Pricing
- Subscription — From $100/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Smb, Ecommerce Brands
- Editor rating
- 4.6 / 5
- Founded
- 2013
- Headquarters
- San Diego, California, USA
Frequently asked questions
Is Mailchimp better than Sendlane?
Neither is universally better — Sendlane edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Mailchimp or Sendlane cheaper?
Mailchimp is the more affordable of the two to get started, at free – $13/mo. Mailchimp starts at free – $13/mo; Sendlane starts at from $100/mo.
Can Mailchimp replace Sendlane?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.