Matomo vs Plausible Analytics
Updated June 2026 · A structured head-to-head comparison.
Simple, privacy-friendly analytics.
The verdict
Both Matomo and Plausible Analytics are credible web analytics tools, and the right pick comes down to your priorities.
Choose Matomo if you want a lower starting price (free – $23/mo) and a free plan to start on. The privacy-respecting Google Analytics alternative.
Choose Plausible Analytics if you'd rather have a longer free trial (30 days) and a higher overall rating (4.8/5). Simple, privacy-friendly analytics.
Matomo vs Plausible Analytics: side by side
| Dimension | Matomo | Plausible Analytics |
|---|---|---|
| Starting price | Free – $23/moWinner | From $9/mo |
| Free plan | YesWinner | No |
| Free trial | — | 30 daysWinner |
| Pricing model | Freemium | Subscription |
| Best for | Privacy Conscious, Enterprise | Privacy Conscious, Indie Makers |
| Platforms | Self Hosted, Web | Web, Self Hosted, Api |
| Rating | 4.4/5 | 4.8/5Winner |
Matomo key facts
- Vendor
- Matomo
- Pricing
- Freemium — Free – $23/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web
- Best for
- Privacy Conscious, Enterprise
- Editor rating
- 4.4 / 5
- Founded
- 2007
- Headquarters
- Wellington, New Zealand
Plausible Analytics key facts
- Vendor
- Plausible
- Pricing
- Subscription — From $9/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Self Hosted, Api
- Best for
- Privacy Conscious, Indie Makers
- Editor rating
- 4.8 / 5
- Founded
- 2019
- Headquarters
- Remote (EU)
Frequently asked questions
Is Matomo better than Plausible Analytics?
Neither is universally better — Plausible Analytics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Matomo or Plausible Analytics cheaper?
Matomo is the more affordable of the two to get started, at free – $23/mo. Matomo starts at free – $23/mo; Plausible Analytics starts at from $9/mo.
Can Matomo replace Plausible Analytics?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.