Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Matomo
- Pricing
- Freemium — Free – $23/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web
- Best for
- Privacy Conscious, Enterprise
- Editor rating
- 4.4 / 5
- Founded
- 2007
- Headquarters
- Wellington, New Zealand
What is Matomo?
Matomo is a web analytics tool from Matomo. Matomo is an open-source web analytics platform you can self-host for full data ownership.
Matomo uses freemium pricing and offers a free tier you can start on without a credit card. Free – $23/mo.
It's best suited to privacy-conscious, enterprise and runs on Self Hosted, Web.
Standout strengths include own your data, gdpr-friendly, self-hostable. Worth weighing: self-host effort, heavier than ga.
Matomo pricing
Pros
- Own your data
- GDPR-friendly
- Self-hostable
Cons
- Self-host effort
- Heavier than GA
Matomo vs alternatives
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Frequently asked questions
What is Matomo?
Matomo is an open-source web analytics platform you can self-host for full data ownership.
How much does Matomo cost?
Matomo is freemium-priced. It has a free tier. Paid plans start at $23/mo.
Does Matomo have a free trial?
Matomo offers a free tier rather than a time-limited trial.
What platforms does Matomo support?
Matomo is available on Self Hosted, Web.