Matomo vs Umami
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Matomo and Umami are credible web analytics tools, and the right pick comes down to your priorities.
Matomo — The privacy-respecting Google Analytics alternative.
Choose Umami if you'd rather have a higher overall rating (4.7/5). Open-source, privacy-focused analytics.
Matomo vs Umami: side by side
| Dimension | Matomo | Umami |
|---|---|---|
| Starting price | Free – $23/mo | Free – $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Privacy Conscious, Enterprise | Developers, Privacy Conscious |
| Platforms | Self Hosted, Web | Self Hosted, Web, Api |
| Rating | 4.4/5 | 4.7/5Winner |
Matomo key facts
- Vendor
- Matomo
- Pricing
- Freemium — Free – $23/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web
- Best for
- Privacy Conscious, Enterprise
- Editor rating
- 4.4 / 5
- Founded
- 2007
- Headquarters
- Wellington, New Zealand
Umami key facts
- Vendor
- Umami
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web, Api
- Best for
- Developers, Privacy Conscious
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- Open source
Frequently asked questions
Is Matomo better than Umami?
Neither is universally better — Umami edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Matomo or Umami cheaper?
Matomo is the more affordable of the two to get started, at free – $23/mo. Matomo starts at free – $23/mo; Umami starts at free – $9/mo.
Can Matomo replace Umami?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.