Matomo vs WhatConverts
Updated June 2026 · A structured head-to-head comparison.
Lead tracking and marketing attribution.
The verdict
Both Matomo and WhatConverts are credible web analytics tools, and the right pick comes down to your priorities.
Choose Matomo if you want a lower starting price (free – $23/mo) and a free plan to start on. The privacy-respecting Google Analytics alternative.
Choose WhatConverts if you'd rather have a higher overall rating (4.8/5). Lead tracking and marketing attribution.
Matomo vs WhatConverts: side by side
| Dimension | Matomo | WhatConverts |
|---|---|---|
| Starting price | Free – $23/moWinner | From $30/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Privacy Conscious, Enterprise | Agencies, Smb |
| Platforms | Self Hosted, Web | Web, Api |
| Rating | 4.4/5 | 4.8/5Winner |
Matomo key facts
- Vendor
- Matomo
- Pricing
- Freemium — Free – $23/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web
- Best for
- Privacy Conscious, Enterprise
- Editor rating
- 4.4 / 5
- Founded
- 2007
- Headquarters
- Wellington, New Zealand
WhatConverts key facts
- Vendor
- WhatConverts
- Pricing
- Subscription — From $30/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Agencies, Smb
- Editor rating
- 4.8 / 5
- Founded
- 2015
- Headquarters
- Charlotte, NC, USA
Frequently asked questions
Is Matomo better than WhatConverts?
Neither is universally better — WhatConverts edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Matomo or WhatConverts cheaper?
Matomo is the more affordable of the two to get started, at free – $23/mo. Matomo starts at free – $23/mo; WhatConverts starts at from $30/mo.
Can Matomo replace WhatConverts?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.