Matomo vs Simple Analytics
Updated June 2026 · A structured head-to-head comparison.
Privacy-first web analytics.
The verdict
Both Matomo and Simple Analytics are credible web analytics tools, and the right pick comes down to your priorities.
Choose Matomo if you want a lower starting price (free - $23/mo) and a free plan to start on. The privacy-respecting Google Analytics alternative.
Simple Analytics - Privacy-first web analytics.
Matomo vs Simple Analytics: side by side
| Dimension | Matomo | Simple Analytics |
|---|---|---|
| Starting price | Free - $23/moWinner | From $9/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Privacy Conscious, Enterprise | Smb, Solopreneurs |
| Platforms | Self Hosted, Web | Web, API |
| Rating | 4.4/5 | 4.6/5 |
Matomo key facts
- Vendor
- Matomo
- Pricing
- Freemium - Free - $23/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web
- Best for
- Privacy Conscious, Enterprise
- Editor rating
- 4.4 / 5
- Founded
- 2007
- Headquarters
- Wellington, New Zealand
Simple Analytics key facts
- Vendor
- Simple Analytics
- Pricing
- Subscription - From $9/mo
- Free tier
- No
- Platforms
- Web, API
- Best for
- Smb, Solopreneurs
- Editor rating
- 4.6 / 5
- Founded
- 2018
- Headquarters
- Amsterdam, Netherlands
Frequently asked questions
Is Matomo better than Simple Analytics?
Neither is universally better - Simple Analytics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Matomo or Simple Analytics cheaper?
Matomo is the more affordable of the two to get started, at free - $23/mo. Matomo starts at free - $23/mo; Simple Analytics starts at from $9/mo.
Can Matomo replace Simple Analytics?
Yes for most teams - both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.