Matomo vs StatCounter
Updated June 2026 · A structured head-to-head comparison.
Real-time visitor tracking and stats.
The verdict
Both Matomo and StatCounter are credible web analytics tools, and the right pick comes down to your priorities.
Matomo - The privacy-respecting Google Analytics alternative.
StatCounter - Real-time visitor tracking and stats.
Matomo vs StatCounter: side by side
| Dimension | Matomo | StatCounter |
|---|---|---|
| Starting price | Free - $23/mo | Free - $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Privacy Conscious, Enterprise | Solopreneurs, Smb |
| Platforms | Self Hosted, Web | Web, API |
| Rating | 4.4/5 | 4.4/5 |
Matomo key facts
- Vendor
- Matomo
- Pricing
- Freemium - Free - $23/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web
- Best for
- Privacy Conscious, Enterprise
- Editor rating
- 4.4 / 5
- Founded
- 2007
- Headquarters
- Wellington, New Zealand
StatCounter key facts
- Vendor
- StatCounter
- Pricing
- Freemium - Free - $9/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Solopreneurs, Smb
- Editor rating
- 4.4 / 5
- Founded
- 1999
- Headquarters
- Dublin, Ireland
Frequently asked questions
Is Matomo better than StatCounter?
Neither is universally better - Matomo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Matomo or StatCounter cheaper?
Matomo is the more affordable of the two to get started, at free - $23/mo. Matomo starts at free - $23/mo; StatCounter starts at free - $9/mo.
Can Matomo replace StatCounter?
Yes for most teams - both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.