Trustpilot vs Vitals
Updated June 2026 · A structured head-to-head comparison.
Open review platform for businesses.
The verdict
Both Trustpilot and Vitals are credible customer feedback tools, and the right pick comes down to your priorities.
Choose Trustpilot if you want a lower starting price (free - $259/mo) and a free plan to start on. Open review platform for businesses.
Choose Vitals if you'd rather have a higher overall rating (4.8/5). 40-plus conversion apps in one.
Trustpilot vs Vitals: side by side
| Dimension | Trustpilot | Vitals |
|---|---|---|
| Starting price | Free - $259/moWinner | From $29.99/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Enterprise | Smb, Ecommerce Brands |
| Platforms | Web, API | Web |
| Rating | 4.3/5 | 4.8/5Winner |
Trustpilot key facts
- Vendor
- Trustpilot
- Pricing
- Freemium - Free - $259/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Smb, Enterprise
- Editor rating
- 4.3 / 5
- Founded
- 2007
- Headquarters
- Copenhagen, Denmark
Vitals key facts
- Vendor
- Vitals
- Pricing
- Subscription - From $29.99/mo
- Free tier
- No
- Platforms
- Web
- Best for
- Smb, Ecommerce Brands
- Editor rating
- 4.8 / 5
- Founded
- 2018
- Headquarters
- Chisinau, Moldova
Frequently asked questions
Is Trustpilot better than Vitals?
Neither is universally better - Vitals edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Trustpilot or Vitals cheaper?
Trustpilot is the more affordable of the two to get started, at free - $259/mo. Trustpilot starts at free - $259/mo; Vitals starts at from $29.99/mo.
Can Trustpilot replace Vitals?
Yes for most teams - both are customer feedback tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.