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CleverTap logo

CleverTap

by CleverTap

Customer engagement and retention.

Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate

CleverTap screenshot

Key facts

Vendor
CleverTap
Pricing
Subscription — Free
Free tier
Yes
Platforms
Web, Api
Best for
Consumer Apps
Editor rating
4.5 / 5
Founded
2013
Headquarters
Mountain View, CA, USA

What is CleverTap?

CleverTap is a marketing automation tool from CleverTap. CleverTap is a customer-engagement platform for mobile and web with analytics and messaging.

CleverTap uses subscription pricing and offers a free tier you can start on without a credit card. Free.

It's best suited to consumer-apps and runs on Web, Api.

Standout strengths include engagement + analytics, mobile-first, real-time. Worth weighing: enterprise pricing.

CleverTap pricing

Custom
Custom
Get Custom

Pros

  • Engagement + analytics
  • Mobile-first
  • Real-time

Cons

  • Enterprise pricing

CleverTap vs alternatives

See all CleverTap alternatives →

Ready to try CleverTap?

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Frequently asked questions

What is CleverTap?

CleverTap is a customer-engagement platform for mobile and web with analytics and messaging.

How much does CleverTap cost?

CleverTap is subscription-priced. It has a free tier.

Does CleverTap have a free trial?

CleverTap offers a free tier rather than a time-limited trial.

What platforms does CleverTap support?

CleverTap is available on Web, Api.