Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Customer.io
- Pricing
- Subscription — From $100/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Api
- Best for
- Saas, Product Teams
- Editor rating
- 4.4 / 5
- Founded
- 2012
- Headquarters
- Portland, OR, USA
What is Customer.io?
Customer.io is a marketing automation tool from Customer.io. Customer.io sends targeted email, SMS, and push based on product behavior.
Customer.io uses subscription pricing with a 14-day free trial. From $100/mo.
It's best suited to saas, product-teams and runs on Web, Api.
Standout strengths include behavioral triggers, flexible for product teams, powerful workflows. Worth weighing: requires data setup, pricey for small lists.
Customer.io pricing
Pros
- Behavioral triggers
- Flexible for product teams
- Powerful workflows
Cons
- Requires data setup
- Pricey for small lists
Customer.io vs alternatives
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Frequently asked questions
What is Customer.io?
Customer.io sends targeted email, SMS, and push based on product behavior.
How much does Customer.io cost?
Customer.io is subscription-priced. Paid plans start at $100/mo.
Does Customer.io have a free trial?
Yes — Customer.io offers a 14-day free trial.
What platforms does Customer.io support?
Customer.io is available on Web, Api.