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Iterable

by Iterable

Cross-channel marketing automation.

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Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate

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Key facts

Vendor
Iterable
Pricing
Subscription — Custom
Free tier
No
Platforms
Web, Api
Best for
Enterprise, Growth Teams
Editor rating
4.4 / 5
Founded
2013
Headquarters
San Francisco, CA, USA

What is Iterable?

Iterable is a marketing automation tool from Iterable. Iterable orchestrates email, push, SMS, and in-app messaging from one marketing platform.

Iterable uses subscription pricing. Custom.

It's best suited to enterprise, growth-teams and runs on Web, Api.

Standout strengths include true cross-channel, powerful workflows, enterprise-grade. Worth weighing: enterprise pricing.

Iterable pricing

Custom
Custom
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Pros

  • True cross-channel
  • Powerful workflows
  • Enterprise-grade

Cons

  • Enterprise pricing

Iterable vs alternatives

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Frequently asked questions

What is Iterable?

Iterable orchestrates email, push, SMS, and in-app messaging from one marketing platform.

How much does Iterable cost?

Iterable is subscription-priced.

Does Iterable have a free trial?

Iterable does not advertise a free trial.

What platforms does Iterable support?

Iterable is available on Web, Api.