Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- OptinMonster
- Pricing
- Subscription — From $16/mo
- Free tier
- No
- Platforms
- Web
- Best for
- Marketers, Smb
- Editor rating
- 4.3 / 5
- Founded
- 2013
- Headquarters
- West Palm Beach, USA
What is OptinMonster?
OptinMonster is a marketing automation tool from OptinMonster. OptinMonster is a lead-generation and conversion tool for building pop-ups, slide-ins, and floating bars with targeting and A/B testing.
OptinMonster uses subscription pricing. From $16/mo.
It's best suited to marketers, smb and runs on Web.
Standout strengths include powerful targeting rules, exit-intent technology, works with any platform. Worth weighing: annual billing for best price.
OptinMonster pricing
Pros
- Powerful targeting rules
- Exit-intent technology
- Works with any platform
Cons
- Annual billing for best price
OptinMonster vs alternatives
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Frequently asked questions
What is OptinMonster?
OptinMonster is a lead-generation and conversion tool for building pop-ups, slide-ins, and floating bars with targeting and A/B testing.
How much does OptinMonster cost?
OptinMonster is subscription-priced. Paid plans start at $16/mo.
Does OptinMonster have a free trial?
OptinMonster does not advertise a free trial.
What platforms does OptinMonster support?
OptinMonster is available on Web.