Compiled & fact-checked by the Softwares.com Editorial Team · Last reviewed June 2026 · How we rate
Key facts
- Vendor
- Ortto
- Pricing
- Freemium - Free - $509/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Startups, Smb
- Editor rating
- 4.3 / 5
- Founded
- 2015
- Headquarters
- Sydney, Australia
What is Ortto?
Ortto is a marketing automation tool from Ortto. Ortto, formerly Autopilot, is a marketing automation platform combining a customer data platform, journey builder, email, SMS, and analytics.
Ortto uses freemium pricing and offers a free tier you can start on without a credit card. Free - $509/mo.
It's best suited to startups, smb and runs on Web, API.
Standout strengths include cdp plus automation plus analytics, visual journey builder, clean interface. Worth weighing: pricier at scale, some features still maturing.
Ortto pricing
Pros
- CDP plus automation plus analytics
- Visual journey builder
- Clean interface
Cons
- Pricier at scale
- Some features still maturing
Ortto vs alternatives
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Frequently asked questions
What is Ortto?
Ortto, formerly Autopilot, is a marketing automation platform combining a customer data platform, journey builder, email, SMS, and analytics.
How much does Ortto cost?
Ortto is freemium-priced. It has a free tier. Paid plans start at $509/mo.
Does Ortto have a free trial?
Ortto offers a free tier rather than a time-limited trial.
What platforms does Ortto support?
Ortto is available on Web, API.