Swell

by Swell

Headless commerce for custom brands.

4.4(80)E-Commerce Platforms

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Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate

Key facts

Vendor: Swell
Pricing: Freemium — Free – $299/mo
Free tier: Yes
Platforms: Web, Api
Best for: Custom Brands, Developers
Editor rating: 4.4 / 5
Founded: 2017
Headquarters: Austin, TX, USA

What is Swell?

Swell is a ecommerce platforms tool from Swell. Swell is a headless, API-first commerce platform with subscriptions and B2B built in.

Swell uses freemium pricing and offers a free tier you can start on without a credit card. Free – $299/mo.

It's best suited to custom-brands, developers and runs on Web, Api.

Standout strengths include headless + subscriptions, b2b support, developer-friendly. Worth weighing: younger ecosystem.

Swell pricing

Free

Get Free

Standard

$299/mo

Get Standard

Pros

Headless + subscriptions
B2B support
Developer-friendly

Cons

Younger ecosystem

Swell vs alternatives

Swell vs Klaviyo Swell vs Shopify Swell vs Loox Swell vs Reconvert Swell vs Judge Me Swell vs Fourthwall

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Frequently asked questions

What is Swell?

Swell is a headless, API-first commerce platform with subscriptions and B2B built in.

How much does Swell cost?

Swell is freemium-priced. It has a free tier. Paid plans start at $299/mo.

Does Swell have a free trial?

Swell offers a free tier rather than a time-limited trial.

What platforms does Swell support?

Swell is available on Web, Api.