Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- WebEngage
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Consumer Brands, India Smb
- Editor rating
- 4.5 / 5
- Founded
- 2011
- Headquarters
- Mumbai, India
What is WebEngage?
WebEngage is a marketing automation tool from WebEngage. WebEngage is a retention and marketing-automation platform for consumer businesses.
WebEngage uses subscription pricing. Custom.
It's best suited to consumer-brands, india-smb and runs on Web, Api.
Standout strengths include journey designer, cross-channel, retention focus. Worth weighing: enterprise pricing.
WebEngage pricing
Pros
- Journey designer
- Cross-channel
- Retention focus
Cons
- Enterprise pricing
WebEngage vs alternatives
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Frequently asked questions
What is WebEngage?
WebEngage is a retention and marketing-automation platform for consumer businesses.
How much does WebEngage cost?
WebEngage is subscription-priced.
Does WebEngage have a free trial?
WebEngage does not advertise a free trial.
What platforms does WebEngage support?
WebEngage is available on Web, Api.