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Best Marketo Engage alternatives in 2026

Looking for an alternative to Marketo Engage? Whether you've outgrown it, find the pricing steep, or just want to weigh your options, these are the strongest marketing automation alternatives in 2026 — ranked on pricing, features, and who each one fits best. Marketo Engage itself starts at custom, so we've flagged where each option is cheaper, simpler, or more specialized.

  1. 1
    Braze
    Best for: enterprise

    Customer engagement for mobile-first brands. A popular marketing automation alternative to Marketo Engage — custom. Particularly strong for enterprise.

  2. 2
    Iterable
    Best for: enterprise

    If Marketo Engage feels like overkill or over-budget, Iterable is a leaner option. Cross-channel marketing automation. Pricing: custom.

  3. 3
    Klaviyo
    Best for: ecommerce

    Klaviyo goes head-to-head with Marketo Engage on features with a genuinely usable free tier. The data-driven marketing platform for ecommerce. Best suited to ecommerce. Free – $45/mo.

  4. 4
    ActiveCampaign
    Best for: smb

    A well-rated marketing automation pick. Email marketing + automation + CRM. ActiveCampaign starts at from $15/mo, making it a credible Marketo Engage replacement.

  5. 5
    Encharge
    Best for: saas

    Marketing automation for SaaS. A popular marketing automation alternative to Marketo Engage — from $79/mo. Particularly strong for saas.

  6. 6
    Smile.io
    Best for: ecommerce-brands

    If Marketo Engage feels like overkill or over-budget, Smile.io is a leaner option with a genuinely usable free tier. Loyalty and rewards programs. Pricing: free – $49/mo.

  7. 7
    OneSignal
    Best for: app-developers

    OneSignal goes head-to-head with Marketo Engage on features with a genuinely usable free tier. Push, email, and SMS messaging. Best suited to app-developers. Free – $9/mo.

  8. 8
    RD Station
    Best for: latam-smb

    A well-rated marketing automation pick. Marketing automation for LatAm. RD Station offers a free plan and starts at free – $50/mo, making it a credible Marketo Engage replacement.

Still considering Marketo Engage itself? Read our Marketo Engage review →

Frequently asked questions

What is the best Marketo Engage alternative?

Braze is our top-rated Marketo Engage alternative for 2026. Customer engagement for mobile-first brands. Custom.

Is there a free Marketo Engage alternative?

Yes — Klaviyo, Smile.io, OneSignal all offer a free tier you can start on without a credit card.

Why switch from Marketo Engage?

Common reasons are price, a simpler feature set, better fit for a specific use case, or platform support. Each tool above notes where it has an edge over Marketo Engage.