CaptivateIQ vs Clay
Updated June 2026 · A structured head-to-head comparison.
Flexible sales commission automation.
The verdict
Both CaptivateIQ and Clay are credible sales engagement tools, and the right pick comes down to your priorities.
CaptivateIQ — Flexible sales commission automation.
Choose Clay if you'd rather have a lower starting price (free – $149/mo) and a free plan to start on. Data enrichment and AI outreach automation.
CaptivateIQ vs Clay: side by side
| Dimension | CaptivateIQ | Clay |
|---|---|---|
| Starting price | Custom | Free – $149/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Mid Market, Enterprise, Revops | Revops, Growth Teams, Agencies |
| Platforms | Web, Api | Web, Api |
| Rating | 4.7/5 | 4.8/5 |
CaptivateIQ key facts
- Vendor
- CaptivateIQ
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Mid Market, Enterprise, Revops
- Editor rating
- 4.7 / 5
- Founded
- 2017
- Headquarters
- San Francisco, USA
Clay key facts
- Vendor
- Clay
- Pricing
- Freemium — Free – $149/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Revops, Growth Teams, Agencies
- Editor rating
- 4.8 / 5
- Founded
- 2017
- Headquarters
- New York, USA
Frequently asked questions
Is CaptivateIQ better than Clay?
Neither is universally better — Clay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is CaptivateIQ or Clay cheaper?
Clay is the more affordable of the two to get started, at free – $149/mo. CaptivateIQ starts at custom; Clay starts at free – $149/mo.
Can CaptivateIQ replace Clay?
Yes for most teams — both are sales engagement tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.