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Shopper Approved

by Shopper Approved

Ratings, reviews and seller feedback.

Compiled & fact-checked by the Softwares.com Editorial Team · Last reviewed June 2026 · How we rate

Shopper Approved screenshot

Key facts

Vendor
Shopper Approved
Pricing
Subscription - Custom
Free tier
No
Platforms
Web, API
Best for
Ecommerce Teams, Smb
Editor rating
4.7 / 5
Founded
2010
Headquarters
Ogden, Utah

What is Shopper Approved?

Star ratings in Google search results can lift click-through rates noticeably, and Shopper Approved is engineered to earn them. It collects seller and product reviews at high volume, then syndicates that data so listings show rating stars in organic and paid results.

The target is ecommerce teams and SMBs focused on conversion and search visibility rather than enterprise reputation suites. Its collection rates are a genuine differentiator against Trustpilot or Yotpo, though the dashboard feels dated. Pricing is quote-based, so factor in a sales call and weigh it against the click-through and SEO gains those seller ratings produce.

Shopper Approved pricing

Custom
Custom
Get Custom

Pros

  • Google seller ratings
  • High review collection rates
  • Q&A and video reviews

Cons

  • Quote-based pricing
  • Dated dashboard

In depth

Where it wins: high review collection rates and Google seller ratings that surface stars in search. Where it falls short: quote-based pricing and an aging dashboard experience.

Choose Shopper Approved over Trustpilot when search-visible star ratings and sheer review volume are the goal, and you can live with a less modern interface.

Shopper Approved vs alternatives

See all Shopper Approved alternatives →

Ready to try Shopper Approved?

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Frequently asked questions

What is Shopper Approved?

Shopper Approved is a review platform collecting seller and product ratings that syndicate to Google to earn star ratings in search results.

How much does Shopper Approved cost?

Shopper Approved is subscription-priced.

Does Shopper Approved have a free trial?

Shopper Approved does not advertise a free trial.

What platforms does Shopper Approved support?

Shopper Approved is available on Web, API.