Shopper Approved

by Shopper Approved

Ratings, reviews and seller feedback.

4.7(300)Customer Feedback

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Compiled & fact-checked by the Softwares.com Editorial Team · Last reviewed June 2026 · How we rate

Key facts

Vendor: Shopper Approved
Pricing: Subscription - Custom
Free tier: No
Platforms: Web, API
Best for: Ecommerce Teams, Smb
Editor rating: 4.7 / 5
Founded: 2010
Headquarters: Ogden, Utah

What is Shopper Approved?

Star ratings in Google search results can lift click-through rates noticeably, and Shopper Approved is engineered to earn them. It collects seller and product reviews at high volume, then syndicates that data so listings show rating stars in organic and paid results.

The target is ecommerce teams and SMBs focused on conversion and search visibility rather than enterprise reputation suites. Its collection rates are a genuine differentiator against Trustpilot or Yotpo, though the dashboard feels dated. Pricing is quote-based, so factor in a sales call and weigh it against the click-through and SEO gains those seller ratings produce.

Shopper Approved pricing

Custom

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Pros

Google seller ratings
High review collection rates
Q&A and video reviews

Cons

Quote-based pricing
Dated dashboard

In depth

Where it wins: high review collection rates and Google seller ratings that surface stars in search. Where it falls short: quote-based pricing and an aging dashboard experience.

Choose Shopper Approved over Trustpilot when search-visible star ratings and sheer review volume are the goal, and you can live with a less modern interface.