Best CRM Software in 2026

Compare the best crm of 2026. We track 54 crm tools and rank them on pricing, features, ease of use, and real-world fit, with ActiveCampaign, HubSpot, monday.com among the standouts. Use the filters and comparisons below to find the right fit for your team and budget.

54 crm tools compared

ActiveCampaign

Email marketing + automation + CRM.

4.5(13,000)From $15/mo

HubSpot

HubSpot, Inc.

All-in-one CRM, marketing, and sales platform.

4.5(11,800)Free – $20/seat/mo

monday.com

monday.com Ltd.

A flexible Work OS for any workflow.

4.4(13,200)Free – $9/seat/mo

Salesforce

Salesforce, Inc.

The enterprise CRM standard.

4.3(20,400)From $25/user/mo

Less Annoying CRM

A simple CRM for small businesses.

4.9(600)From $15/user/mo

Lawmatics

CRM and intake for law firms.

4.8(300)Custom

Attio

The CRM for the AI era.

4.7(200)Free – $15/user/mo

Salesflare

The CRM that fills itself in.

4.7(300)From $29/user/mo

OpenPhone

The business phone for modern teams.

4.7(2,000)From $15/user/mo

OnePageCRM

Action-focused CRM for small business.

4.7(500)From $15/user/mo

Advyzon

All-in-one advisor platform.

4.7(200)Custom

Wealthbox

Starburst Labs

CRM for financial advisors.

4.7(300)From $45/user/mo

Close

The CRM built for inside sales teams.

4.6(900)From $19/user/mo

Avoma

AI meeting assistant and conversation intelligence.

4.6(1,300)Free – $19/user/mo

Grain

AI meeting notes for revenue teams.

4.6(300)Free – $19/seat/mo

folk

The CRM for people-first teams.

4.6(200)From $20/user/mo

Bloomerang

Donor management for nonprofits.

4.6(900)From $125/mo

Clio

Legal practice management.

4.6(1,500)From $39/user/mo

Follow Up Boss

Zillow

Real estate CRM and lead management.

4.6(700)From $58/user/mo

Capsule CRM

Capsule

Simple, smart CRM for growing teams.

4.5(400)Free – $18/user/mo

Streak

CRM that lives in Gmail.

4.5(700)Free – $49/user/mo

Vidyard

Video for sales and marketing.

4.5(800)Free – $19/mo

JobNimbus

CRM for roofers & contractors.

4.5(600)Custom

DonorPerfect

SofterWare

Fundraising CRM for nonprofits.

4.5(1,000)From $99/mo

RD Station

Marketing automation for LatAm.

4.5(800)Free – $50/mo

Salesloft

Revenue orchestration platform.

4.5(3,500)Custom

Nimble

Relationship-focused CRM.

4.4(1,000)From $24.90/user/mo

Lever

Employ

ATS + CRM for talent teams.

4.4(1,500)Custom

HubSpot Service Hub

HubSpot

Customer service on the HubSpot platform.

4.4(2,000)Free – $20/seat/mo

Freshsales

Freshworks

AI-powered sales CRM by Freshworks.

4.4(1,200)Free – $9/user/mo

Zoho Desk

Zoho

Context-aware help desk.

4.4(5,000)Free – $14/agent/mo

Kommo

Messenger-based CRM.

4.4(600)From $15/user/mo

Copper

The CRM for Google Workspace.

4.3(1,100)From $12/user/mo

Aircall

Cloud phone system for support and sales.

4.3(1,000)From $30/mo

Vtiger CRM

Vtiger

All-in-one CRM with open-source roots.

4.3(400)Free – $12/user/mo

Nutshell

CRM and email marketing for B2B.

4.3(900)From $13/user/mo

Pipedrive

Pipedrive OÜ

Sales-focused CRM built around the pipeline.

4.3(1,900)From $14/user/mo

Lofty

All-in-one real estate platform.

4.3(500)Custom

Neon CRM

Neon One

CRM built for nonprofits.

4.3(600)From $99/mo

JustCall

Business phone and SMS.

4.3(600)From $29/user/mo

Outreach

Sales execution platform.

4.3(1,500)Custom

Teamleader

CRM and work management for SMBs.

4.3(300)Custom

LeadSquared

Sales execution and marketing CRM.

4.3(700)Custom

Map My Customers

Mapping and CRM for field sales teams.

4.3(140)From $50/user/mo

Skynamo

Field sales CRM and order capture.

4.3(110)Custom

Odoo

Open-source business apps suite.

4.2(1,000)Free – $24.90/user/mo

Sansan

Contact and business-card CRM.

4.2(200)Custom

Outfield

Field sales CRM and rep tracking.

4.2(90)From $12/user/mo

Zoho CRM

Zoho Corporation

Affordable CRM inside a huge business suite.

4.1(2,700)Free – $14/user/mo

Keap

CRM and automation for small businesses.

4.1(1,500)From $249/mo

Applied Epic

Applied Systems

Insurance agency management.

4.1(600)Custom

Insightly

CRM with project management built in.

4.0(900)From $29/user/mo

SugarCRM

Flexible CRM for mid-market.

3.9(800)From $49/user/mo

Microsoft Dynamics 365

Microsoft

Enterprise CRM + ERP from Microsoft.

3.9(1,600)From $65/user/mo

Curated rankings

Best CRM Software in 2026 Best CRM for Startups in 2026

How to choose crm

Choosing crm comes down to a few decisions that matter more than a long feature checklist:

Pricing model & free tier. 15 of these tools offer a free tier, so you can trial the workflow before paying. Watch for per-seat minimums and add-on fees.
Core features vs. your job-to-be-done. Write down the specific outcome you need and shortlist on must-haves only — extra features you won't use rarely justify a higher tier.
Integrations. The best crm fits the stack you already run. Check for native integrations with your other tools, or an API/Zapier path.
Ease of use & onboarding. Run a real trial with your own data and the people who'll use it daily. A tool that wins on paper can still lose on usability.
Support & scalability. Confirm the plan you're buying includes the support level and limits you'll need as you grow.

We weight editorial ratings alongside third-party review scores and pricing transparency — see our methodology for how rankings are decided.

Related guides

How to Choose a CRM: A 2026 Buyer's Guide

Key terms

CRM

Frequently asked questions

What is the best crm?

ActiveCampaign is our top-rated pick among crm for 2026 — Email marketing + automation + CRM.. HubSpot and monday.com are also strong, depending on your needs.

Is there free crm?

Yes — HubSpot, monday.com, Attio, Avoma offer a free tier. They're a good place to start before paying for advanced features.

How much does crm cost?

CRM is typically priced as freemium or subscription, with entry plans ranging from free to a few hundred dollars per month depending on seats and features. Each tool's page lists current pricing.